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Closeup Diamond Attraction Now make heads turn every time you walk into a room with your dazzling white smile. For the first time a  revolutionary new Closeup range, co-created with oral cosmetic experts - our most advanced innovation yet. Inspired by the latest technologies in Cosmetic Oral Care t give you the white smile that captivate everyone you! Power White With Blue Light This toothpaste has revolutionary Blue Light Technology. When you brush with it, you s the unique blue foam in action. After brushing, the blue is gone...and your teeth are visibly* whiter than even before. Right from the first brush! It also provides gradual whitening with regular use. For a smile so desirable, others can't help but get closer to you.